Improve your customer experience with implementing the award-winning marketing strategy.
WOM marketing strategy derives from marketing research, previous experience, and existing data.
A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.
When crafting your marketing strategy, you must take into consideration the 7Ps fundamentals (Product-Promotion-Price-Place-People-Process-Physical Environment)
Product:
Brand name
Related products or services
Functionality
Packaging
Quality
Warranty
Promotions:
Advertising
Marketing budget
Promotional strategy
Publicity and public relations
Sales force
Sales promotion
Price:
Bundling (if you have related products/services)
Pricing flexibility
Pricing strategy
Retail price
Seasonal Price (if applicable)
Wholesale (volume) price
Place:
Distribution centers
Distribution channels
Inventory management
Logistics
Order processing
Transportation
Type of distribution
Warehousing
People:
Employees
Management
Culture
Customer Service
Process:
Relevant to service industries
Service Consumption
Physical Environment:
Smart
Run Down
Interface
Comfort
Facilities
All Phone & Email Consultations are FREE. We only charge for the real work.
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