Improve your customer experience with implementing the award-winning marketing strategy.

When crafting your marketing strategy,  you must take into consideration the 7Ps fundamentals (Product-Promotion-Price-Place-People-Process-Physical Environment)

Product:

  • Brand name
  • Related products or services
  • Functionality
  • Packaging
  • Quality
  • Warranty

Promotions:

  • Advertising
  • Marketing budget
  • Promotional strategy
  • Publicity and public relations
  • Sales force
  • Sales promotion

Price:

  • Bundling (if you have related products/services)
  • Pricing flexibility
  • Pricing strategy
  • Retail price
  • Seasonal Price (if applicable)
  • Wholesale (volume) price

Place:

  • Distribution centers
  • Distribution channels
  • Inventory management
  • Logistics
  • Order processing
  • Transportation
  • Type of distribution
  • Warehousing

People:

  • Employees
  • Management
  • Culture
  • Customer Service

Process:

  • Relevant to service industries
  • Service Consumption

Physical Environment:

  • Smart
  • Run Down
  • Interface
  • Comfort
  • Facilities

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